Mô tả công việc
- Develop and execute a comprehensive digital marketing strategy aligned with Dat Bike's brand goals and business objectives.
- Plan, execute, and optimize campaigns across key channels, including: Email marketing, Social media platforms, Display advertising, SEO/SEM
- Oversee campaign budgets to maximize ROI while meeting brand objectives.
- Measure and analyze the performance of all digital marketing campaigns against KPIs (e.g., store test rides, website traffic, conversions, ROI).
- Use advanced data analysis to identify trends, uncover opportunities, and refine strategies for better performance.
- Design and execute A/B tests and conversion experiments to continuously improve key metrics.
- Evaluate customers behavior across digital channels and touchpoints, leveraging insights to enhance user journeys and optimize engagement.
- Create detailed reports and dashboards to communicate performance insights to stakeholders.
- Coordinate and manage partnerships with agencies and external vendors to execute campaigns effectively.
- Evaluate emerging technologies and propose innovative solutions for digital growth.
- Design, build, and maintain an engaging social media presence.
- Collaborate with internal teams to create compelling content for various platforms, ensuring brand consistency and high user engagement.
- Develop creative growth strategies to enhance brand visibility and user acquisition.
- Plan, execute, and optimize campaigns across key channels, including: Email marketing, Social media platforms, Display advertising, SEO/SEM
- Oversee campaign budgets to maximize ROI while meeting brand objectives.
- Measure and analyze the performance of all digital marketing campaigns against KPIs (e.g., store test rides, website traffic, conversions, ROI).
- Use advanced data analysis to identify trends, uncover opportunities, and refine strategies for better performance.
- Design and execute A/B tests and conversion experiments to continuously improve key metrics.
- Evaluate customers behavior across digital channels and touchpoints, leveraging insights to enhance user journeys and optimize engagement.
- Create detailed reports and dashboards to communicate performance insights to stakeholders.
- Coordinate and manage partnerships with agencies and external vendors to execute campaigns effectively.
- Evaluate emerging technologies and propose innovative solutions for digital growth.
- Design, build, and maintain an engaging social media presence.
- Collaborate with internal teams to create compelling content for various platforms, ensuring brand consistency and high user engagement.
- Develop creative growth strategies to enhance brand visibility and user acquisition.
Quyền lợi được hưởng
- Meal support according to company policy
- Social insurance.
- MIC insurance.
- Discount price to buy a Dat Bike.
- Social insurance.
- MIC insurance.
- Discount price to buy a Dat Bike.
Yêu cầu công việc
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- At least 5 years of experience in digital marketing or advertising.
- Proficiency in marketing tools (e.g., Google Analytics, Looker Studio, Excel Pivot).
- Strong understanding of web design; digital platforms principles and user experience.
- Analytical skills to evaluate customer journeys and identify trends.
- Exceptional problem-solving, communication, and project management abilities.
- Experience managing budgets and working with content and design teams.
- Results-driven with a passion for innovation and continuous learning.
- Ability to work in a fast-paced startup environment and adapt to evolving priorities.
- At least 5 years of experience in digital marketing or advertising.
- Proficiency in marketing tools (e.g., Google Analytics, Looker Studio, Excel Pivot).
- Strong understanding of web design; digital platforms principles and user experience.
- Analytical skills to evaluate customer journeys and identify trends.
- Exceptional problem-solving, communication, and project management abilities.
- Experience managing budgets and working with content and design teams.
- Results-driven with a passion for innovation and continuous learning.
- Ability to work in a fast-paced startup environment and adapt to evolving priorities.
